Entrepreneurship is not a straight road, there are many stages need to be crossed before being finding a huge number of customers.

Youtube does not have any videos when they have started in 2005, they need to pay to upload the content as a dating site.

Now it has come to a stage, where people are uploading 3hr of video content every minute!

To start any business idea, you should start with “PASSION”/”YOUR LIKING THING”, this is the key to start. You may be passionate one thing that might have started by someone else already. However there are many things left open, where you can add value to the people.

Once you identified your passion and it’s time to deliver the value to the people.

People are your customers and clients, they come in different forms.
An unknown person, Cold Leads, Warm Leads, Buying customer, client and them promotor.

The highest form of your customer is the promoter, that’s why fortune 100 companies measure their success in the form of NPS (Net Promoter Score) is a KPI(Key Performance Indicator) how they are leading the market.